On July 23, the company will introduce a daily digital newsletter, Sporting News Today, that will deliver scores and stats to subscribers’ in-boxes every morning. In September, the print edition will be reintroduced as a twice-a-month magazine, with more color, better paper and a slew of name columnists. The cover price will be the same, $3.99 an issue, and the digital newsletter will be free. The idea is to try to restore what Sporting News was half a century ago: a place avid fans go for the full spectrum of news from the world of sports. The statistics will appear in the daily newsletter, along with video, slide shows and aggregated news, while the print version will focus on analysis and colorful commentary.http://www.nytimes.com/2008/06/10/business/media/10adco.html?partner=rssnyt&emc=rss
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