Yahoo and Google have confirmed that they are indeed entering into a partnership around search advertising:—The deal is non-exclusive. Yahoo will be able to run Google ads alongside Yahoo ads or other ad providers.
—The deal is expected to add $800 million a year in revenues and $250 million to $450 million in operating cash flow.
—The deal only applies to paid search and contextual ads, not to algorithmic search.
This arrangement will no doubt intensify the scrutiny from Washington, where the Justice Department has already launched an investigation into antitrust issues arising from Yahoo and Google merely testing the waters for today’s partnership.
http://www.techcrunch.com/2008/06/12/yahoo-runs-into-googles-arms/
http://www.paidcontent.org/entry/419-breaking-yahoo-and-google-in-non-exclusive-search-ad-deal/
http://www.cnn.com/2008/TECH/06/13/yahoo.google.explained/index.html
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