As part of its effort to build lucrative niche audiences, AOL today is unveiling BigDownload.com, a free video game download site aimed at PC gaming enthusiasts. Developed by AOL Games and sister company Weblogs Inc., BigDownload at launch will offer more than 400 game downloads, game trailers and demos, as well as game-related news and reviews from Weblogs' Joystiq.com blog. While AOL already offers a download service through its GameDaily site, the idea is to offer a more in-depth experience for serious gamers with the new gaming property. "BigDownload gives us the opportunity to go super-niche with PC gaming," said Barbara Dybwad, senior producer at Weblogs.
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