The YES Network has struck an online content syndication deal with The New York Times, extending a run of digital media deals for the New York regional sports network. Under the terms of the pact, the newspaper’s nytimes.com will use segments from YES’s original, wholly owned video content within its own coverage of the New York Yankees, including interview segments from YES’s pregame and postgame shows; its long-form interview program, “CenterStage”; and the weekly “Joe Girardi Show.” The most common application, at least at the outset of the deal, will be the use of player interviews taken from postgame coverage to complement game stories and Yankees columns on nytimes.com. The video content will mirror what already appears on YESNetwork.com, but with what is typically the largest online audience for any American newspaper, often measuring around 18 million to 20 million unique users per month, nytimes.com offers YES significant additional reach. Traffic for nytimes.com in particular has surged since it switched last fall from a gated, pay model to a free, ad-supported offering.http://sportsbusinessjournal.com/article/59429
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