NBC Debuting New Multi-Media Audience Measurement For Olympics

The exhaustive coverage of the Summer Olympics from Beijing next month — 3,600 hours on television and online — presents NBC Universal with a problem: how to give advertisers a portrait of viewership on seven networks, the Internet (both computers and cellphones) and video-on-demand downloads. Audience measurement has often remained piecemeal and diffuse. NBC’s solution is called the total audience measurement index, or TAMI, which is an amalgam of existing yardsticks from sources like Nielsen Media Research and the lesser-known Omniture and Rentrak. The Olympics will be on NBC, Telemundo, USA, MSNBC, CNBC, Bravo and Oxygen, with streaming video, video-on-demand, and statistical, biographical and other information available at nbcolympics.com.
http://www.nytimes.com/2008/07/07/sports/olympics/07tami.html?_r=2&oref=slogin&oref=slogin