NBC Sports has developed aggressive restrictions for outside media seeking to distribute online audio and video collected at U.S. Olympic trials events, furthering an industrywide battle over content rights in digital media and possibly forecasting further tension during the Beijing Olympics in August. Credentialing rules issued through several national governing bodies for upcoming Olympic trials require that all audio and video files contain a link back to nbcolympics.com. The rules also heavily restrict all forms of multimedia in and around the fields of play, including athlete interviews, and require that all audio and video be removed from media sites by Aug. 7, the day before the start of the Beijing Olympics. Text-based blogging is permitted under the new provisions.Other media outlets see the move as an unnecessary trampling on editorial material that often is designed for far more dedicated fan followings than NBC’s more mainstream audience. Link backs are one thing; erasing coverage is another. NBC Sports could wind up looking more totalitarian than its hosts in August. Now, during the main Summer Olympics, some more restrictions on watching the action live, according to this AP story:
-- Other TV networks have a limited window in which to show Olympics highlights, but no video of Olympic events is permitted to be shown on any website besides NBCOlympics.com
-- No events that are scheduled to be televised (on NBCU’s six TV channels) will be available online until after they are seen on TV. If this is the case, what’s this about 2,200 hours of live coverage online? Is it only on-demand later?
http://www.sportsbusinessjournal.com/article/59378?utm_source=sbj_email&utm_medium=email&utm_content=headlineslink&utm_campaign=sbjemail
http://www.paidcontent.org/entry/419-nbcs-totalitarian-olympics-more-on-restrictions-online-video-only-after/
No comments:
Post a Comment