Major college sports have remained the last in America's sports landscape to find themselves unattached to similarly popular fantasy games. But thanks in part to a recent decision by the U.S. Supreme Court, CBSSports.com is banking on becoming the first major fantasy provider to enter the industry's last major, unexplored sports frontier. The Web site, a subsidiary of CBS Corp., announced Tuesday a plan to host a fantasy college football game using the names and statistics of college athletes for the upcoming 2008 season. The Web site also plans to launch a similar college basketball game later this year. A fantasy college game has never been widely accepted or attempted before because of a reluctance to utilize anything but broad signifiers in identifying college athletes. CBSSports.com had previously developed a game using generic terms including only a team and a position, like "SYRACUSE RB" and "MICHIGAN WR," instead of players' names. But it never caught on with users, due mainly to the disconnect between the robotic names and the fantasy audience, according to senior vice president and general manager Jason Kint. However, the U.S. Supreme Court opened the door to this college football game with a decision involving fantasy baseball.http://online.wsj.com/article/SB121733679819593215.html
http://www.paidcontent.org/entry/419-espn-to-launch-online-action-sports-network-morphing-expn-into-it/
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