Microsoft Gives Zune Players To Students In Exchange For Research Data

Students at a rural New Mexico high school made a unique pledge: Right hands raised, they promised to take care of their Zune music players. Almost all the roughly 100 students at Fort Sumner High School and 25 at South Valley Junior High in Liberty, Mo., were outfitted in February with the Microsoft Corp. gadget, which is like Apple Inc.'s iPod. The idea was that students would watch videos and listen to podcasts created or recommended by teachers and fellow students — and that would enhance their education experience. The students were encouraged to have the devices on during class hours, bus rides home and school trips. Teachers at Fort Sumner who identified 20 podcasts that supported their lessons and developed five podcasts of their own got a $400 bonus. For Microsoft, the project showcased its brand and technology and opened the possibility that these and other schools eventually will incorporate Zunes into curriculum. The company is following a path trod for three decades by Apple Inc., which has donated computers to schools across the country and has tech-support relationships with the schools that analysts say have helped build its devoted following among users of all ages. In exchange for the donated Zunes, which retail for $129 to $249, the schools are providing data — expected to be more qualitative than quantitative — on how helpful the devices were in the classroom. Microsoft plans to post a case study on the pilot project following this summer's National Education Computing Conference in San Antonio, Texas.
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