VideoEgg is launching five new kinds of Web video ads. They are called:* LIVE: Use real-time RSS feeds to continually update the ad experience
* LOCAL: Deliver zip code-specific messaging
* RICH: Easily deploy and track a rich multi-video ad experience to increase user interactivity
* SHOP: Bring the browser to the user, merchandising multiple items in a single real-time ad experience
* SHARE: Viral capabilities help spread the message through virtually any communication or social channel
The LIVE lets advertisers update the text or images via RSS feeds. In the image from the NBA ad above, the ticker at the bottom and the player’s faces change depending on what games are coming up. The LOCAL ads let advertisers ad a map button, so a Subaru ad could bring up a map of local Subauru dealers. The RICH ads offer different tabbed widgets at the bottom of the ads for different versions of the ad or to more information. The SHOP ads provide deep links to the advertiser’s online store where people can buy the DVD or cell phone being advertised. And the SHARE ads can be grabbed and spread virally on people’s blogs, MySpace and Facebook pages.
http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/
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