YouTube’s slow march to riches is supposedly going slower than many had hoped. Ad revenue will reach $200 million for the year, short of Google’s (NSDQ: GOOG) expectations, two sources tell WSJ. It would be a travesty if a site which commands over a billion video views each day and ingests 10 hours of new video each minute couldn’t meet the opportunity created by its $1.65 billion acquisition. Nervous about alienating its massive audience, it’s so far shied away from even the briefest of pre-rolls. It last year launched overlay ads, but these have not been widely implemented. Now WSJ says YouTube will adopt pre- and post-rolls.http://www.paidcontent.org/entry/419-youtube-ads-underperforming-at-200-million-a-year-pre-rolls-coming-repo/
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