The Memphis Grizzlies are giving one-year NBA League Pass subscriptions to original season-ticket holders, one of several new perks for loyal customers. It’s part of an MVP loyalty program the Grizzlies developed late last season that rewards fans with additional amenities depending on how many years they have held season tickets. The program comes as the team looks to renew accounts in a down economy and on the heels of two 22-win seasons. For the coming season the Legend group, season-ticket holders for the Grizzlies’ first seven years in Memphis, are eligible for the complimentary League Pass out-of-market television package, said Dennis O’Connor, the team’s vice president of ticket sales and service. A pool of about 700 accounts could take advantage of the offer. The Grizzlies also threw in incentives, including road trips with the team, autographed merchandise and concession vouchers, to renew by April 18.http://sportsbusinessjournal.com/article/59769
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