New Class-Action Lawsuit Against Facebook Over Beacon Advertising Privacy Concerns

Facebook's controversial and now revamped Beacon service has led to another class action lawsuit against the company and other sites for their participation in the program. The group of people behind the lawsuit is demanding that Facebook delete any data collected from the program, award restitution and return any money earned in violation of privacy laws. The Beacon service was launched in November last year and alerted a user's friends about their activity on other sites, for example buying movie tickets on Fandango. The controversy started when users revolted, claiming it as a violation of privacy and complained that it was difficult to opt out. "I can't really say how strong this case is from a legal perspective. But even if, as I suspect, it won't have a leg to stand on, these continuing lawsuits can't be good news for Facebook or any social network thinking about trying something similar," commented Anthony Ha of VentureBeat.
http://www.dmwmedia.com/news/2008/08/14/facebook’s-beacon-problems-continue-new-class-action-lawsuit

http://www.techcrunch.com/2008/08/14/facebook-gets-slapped-with-another-lawsuit-over-beacon-wishes-it-could-opt-out/