Is the tech-savvy fashionista ready to shop by mobile phone? Polo Ralph Lauren Corp hopes so. Polo is the first luxury retailer to launch a mobile commerce site, hoping to stay ahead of a trend that is making its way from Asia to the United States, said David Lauren, senior vice president of advertising and son of designer and Chief Executive Ralph Lauren. Using phones to buy items such as train tickets or products in vending machines is commonplace in Japan, but the trend has yet to catch on in the United States.http://www.reuters.com/article/technologyNews/idUSN1351938520080814?feedType=RSS&feedName=technologyNews&pageNumber=2&virtualBrandChannel=10003&sp=true
2 comments:
Download the NeoReader for your iPhone and start interacting with Ralph Lauren QR codes
This looks awesome Ralph Lauren shopping through mobile phone
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