Microsoft’s MSN on Aug. 19 will premiere Republicrats, a new 25 episode comedy series centered around a fictional presidential candidate who will place much of his campaign’s strategy in the hands of Web viewers. The short form show, which will unfold over the last few months of the 2008 presidential campaign, has been produced by Generate, the Santa Monica, Calif.-based produced firm launched by former WB CEO Jordan Levin. The show features creator Sean Masterson as voter who’s disenchanted with both political parties and decides to run for office as a Republicrat, i.e. a candidate who stands for nothing in particular. Thus, the series, which Levin said began shooting roughly three weeks ago, will aim to be highly topical—as episodes will reflect current goings on in the campaigns as much as possible—and also highly interactive. To start, Republicrats will be distributed exclusively on MSN Video, but the plan is to eventually expand distribution—such as on mobile platforms or Facebook, according to officials. Khan said he expects to use MSN’s home page to promote the series, while also featuring links to the show alongside news stories about the campaign.http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3ie2e24571645310cb8e4c17d02b922220
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