Tremor Media, which is a video advertising network, says that 80% of its users watch pre-roll ads all the way to the content without closing the player. And here’s the surprise: the “completion rate” is nearly the same for both :15 and :30 pre-rolls. “While we wouldn’t suggest (30 seconds) as a best practice, it is proof that audiences are willing to accept pre-roll advertising in exchange for the content they want, on demand,” Tremor writes, noting that the content in its network is “professional produced material.”
http://www.lostremote.com/2008/08/19/video-network-80-watching-pre-rolls/
http://www.marketwatch.com/news/story/tremor-media-confirms-content-still/story.aspx?guid=%7b73536F69-A8FB-40CA-8616-183C8E2BF6E1%7d&dist=hppr
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