Mr. Katz, 36, believes that his Web site, sportsfanlive.com, which will be formally released this week, will find a substantial following with his versions of customized content, social networking and fantasy games. He believes his competitors have grown overly stodgy and too congested for fans to wade through. Users will be able to customize the site (like MyESPN or MyYahoo) according to the teams and players they love and hate and will receive a flood of regularly updated news aggregated from 4,500 sources — not the hundreds he said his competitors provided.“Our secret sauce is aggregation,“ Mr. Katz said. “Google is good for a general search but not at understanding the specific needs of specific people like sports fans.“ Users can easily route articles to like-minded friends on the site through the FanFeed feature. They can also alert buddies to the sports bars they are congregating in to cheer on their teams with the FanFinder application — a ZIP code- and map-based function that is a snappy, visual updating of forums on rivals.com, a Yahoo subsidiary.http://www.nytimes.com/2008/08/18/technology/18fans.html?_r=1&ref=technology&oref=slogin
http://sportsfanlive.com/
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