TheWB.com, now in Beta testing, will launch on August 27, offering classic series that aired on the now defunct WB TV network along with new web series. Warner Bros. Television Group is promoting the new site as “the next great network that won’t be televised.” But cable operator Comcast, will offer classic WB series via its video-on-demand service. The online video network will offer classic WB series Buffy, the Vampire Slayer, Veronica Mars, Smallville, Gilmore Girls, Everwood, Roswell, The Wayans Bros., Friends and The OC, along with new series from show creators McG and Josh Schwartz. The McG series Sorority Fever will premiere on the site on Sept. 8. Schwartz is producer of the current CW show Gossip Girl. As part of the rollout, The WB.com will feature an original application that will launch on Facebook Platform that will allow integration of Facebook’s social network onto The WB.com, and offer TheWB.com’s content on Facebook.
http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3ibbaddb3b39b75b77ddd52b8aa35224bb
Thursday, August 7, 2008
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