What jumped out at me is how the advertising on the player makes the experience look closer to the gaudiness of MySpace than the sterility of Google. There is one text ad in the upper left corner and another superimposed over the bottom of the screen. (This ad changed several times at the beginning of the clip, then faded out.) This isn’t a pop-up, 30-second preroll or “hit the monkey” flash ad, but it still is starting to crowd out the experience of watching the actual clip. And despite what Google says about how advertising is useful content, I’m not sure anyone is going to find a Nissan ad improves the experience of watching that clip. Google has been trying to find a way to earn a return on the $1.65 billion it spent on YouTube with a variety of ad formats.
http://www.lostremote.com/2008/08/06/embedded-youtube-players-cluttered-with-ads/
Thursday, August 7, 2008
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