The Pepperidge Farm(R) Flavor Blasted(R) Goldfish(R) brand, along with the NBA and Miami Heat's Dwyane Wade, announced today the launch of a new fitness platform called Goldfish Games, which encourages America's youth to get active and have a great time doing it. It is part of a continued effort to inspire youth to have an active lifestyle through traditional games and using their imagination to create their own games. Goldfish Games will feature an array of games and activities designed to help keep kids healthy. Led by Dwyane Wade and the energetic Goldfish character Xtreme, Goldfish Games will help kids get active in multiple engaging and fun ways. To participate in Goldfish Games, kids can visit www.pfgoldfish.com and link to the Goldfish Games section of the Web site.