The chain of hair salons will also be launching what they're calling a Hair Cuttery-Ovechkin micro-site at OvieStyle.com; Ovechkin was asked how to describe his style. "Easy style," he said. "No pressure. I'm not model." Finally, a reporter repeated to Ovechkin the key question of the day: Why, with dollar bills spilling out of his pockets, did he go to the Ballston Common Hair Cuttery last year, leading Ted Leonsis to blog about it, leading The Washington Post to publish an item, leading to this sponsorship deal.