News aggregator GolfObserver.com has partnered with Golf Ball Selector, a golf equipment lab, and Exponentia, an online marketing firm, to launch what it calls the first interactive fantasy golf game. "Golf Player Challenge" allows users during the three-day Ryder Cup competition to pick match winners and answer trivia questions about the event. Prizes include Bobby Jones Golf equipment. The groups are working with Emmis to obtain nationwide radio promotion for the online game.
By Jon Show, Staff Writer, SportsBusiness Journal