Google Strikes TV Ad Selling Deal With NBC Universal

Google's ambition to expand into the TV advertising market has been boosted by a multi-year deal with US media giant NBC Universal to sell ads across several of its cable networks. Under the agreement, which comes 16 months after Google struck its first TV ad sales deal with satellite TV company Dish Network, the search engine giant will sell ads across NBC Universal cable networks Sci Fi, Oxygen, MSNBC, Sleuth and Chiller. The two companies have labelled the tie-up a "strategic multi-year advertising, research and technology partnership" and said that they would work together to develop more effective advertising metrics and "attract non-traditional advertising partners". Google's deal with NBC Universal marks a significant step in the company's ambition to become a one-stop shop for advertisers across all media by expanding its self-service AdWords system to other sectors.
http://www.guardian.co.uk/media/2008/sep/09/googlethemedia.google