Haggling over the price of a concert ticket usually requires sending several plaintive e-mails to a Craigslist poster. But a La Cañada company wants to complete the haggling with a few simple mouse clicks. Zigabid.com, which launches today in public beta testing, says it is the only ticket-vending site that lets buyers and sellers bargain over prices for tickets to concerts, sports matches and other events, all using a simple interface that allows for direct buyer-seller communication. Although Zigabid's current inventory consists mostly of resale tickets from individuals and brokers, the company hopes to become a player in the primary ticketing market. That would mean taking on Ticketmaster and turning tickets into traded commodities. The negotiation-based approach could help sell more tickets, if at lower prices, which runs counter to the music industry trend of soaring concert ticket prices.http://www.latimes.com/business/la-fi-zigabid9-2008sep09,0,236781.story
http://zigabid.com/
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