Thursday, September 4, 2008

HBOs Entourage Partners with Whrrl For Stalking Promotion

Location-based social network Whrrl has forged a rather odd partnership with content provider HBO to place various fictional characters from the show Entourage as real users on its network. Events from the television show will end up as annotated items on Whrrl's user-generated map. You can subscribe to whichever of the characters you want, and each of their items go into your central friends feed along with regular users who are providing "real" ratings and locational bookmarks. As the series progresses, locations seen on the show will continue to be placed on the map. This is a novel move in a time when content is getting its own community-made fan characters.

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