Wednesday, September 17, 2008

Jets to Partner With eBay/Stubhub in Selling PSLs on

The New York Jets are joining with eBay to auction off licenses to 2,000 of the best seats in the stadium the team will share with the Giants, a new approach that will test the limits of what football fans will pay for top-of-the-line seats. While online auctions for already-purchased tickets have become common, a major U.S. sports team has never before auctioned off personal seat licenses, or PSLs. The Jets expect the licenses to go for more than $25,000 each, the price the team will charge for licenses to less-desirable seats behind the visiting team's bench. From Oct. 19 to 27, eBay's StubHub unit and the Jets will put on the block the rights to 2,000 lower-level seats behind the Jets bench near the 50-yard line. The team, using a special Web site called, will set a floor price for the licenses, said Danielle Maged, head of partnerships for StubHub, which is conducting the auction. Bidders must be screened and provide a credit card; if they win, their accounts will be charged a deposit. EBay will receive a commission it negotiated with the Jets rather than charge StubHub's standard 15% fee. Exact terms of the deal weren't disclosed.

No comments: