The New York Jets are joining with eBay to auction off licenses to 2,000 of the best seats in the stadium the team will share with the Giants, a new approach that will test the limits of what football fans will pay for top-of-the-line seats. While online auctions for already-purchased tickets have become common, a major U.S. sports team has never before auctioned off personal seat licenses, or PSLs. The Jets expect the licenses to go for more than $25,000 each, the price the team will charge for licenses to less-desirable seats behind the visiting team's bench. From Oct. 19 to 27, eBay's StubHub unit and the Jets will put on the block the rights to 2,000 lower-level seats behind the Jets bench near the 50-yard line. The team, using a special Web site called Jetscoachesclub.com, will set a floor price for the licenses, said Danielle Maged, head of partnerships for StubHub, which is conducting the auction. Bidders must be screened and provide a credit card; if they win, their accounts will be charged a deposit. EBay will receive a commission it negotiated with the Jets rather than charge StubHub's standard 15% fee. Exact terms of the deal weren't disclosed.http://online.wsj.com/article/SB122160425714445215.html
http://www.jetscoachesclub.com/
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