Wednesday, September 17, 2008

MLB Using Google to Discourage Steroid Use

The young athlete interested in using steroids to enhance his performance isn't likely to talk to his coach about it. It is much easier, and more confidential, to click on Google and type this into the search box: "Where can I get steroids?" One of the prominent answers, as of today, will be titled "The Truth About Steroids" and will link to a website produced by the Partnership for a Drug-Free America. With funding from Major League Baseball, PDFA will pay Google so that anyone searching about steroids and other performance-enhancing drugs will find a link to a site that provides information on the illegal abuse of those substances and the health risks of using them. PDFA President Steve Pasierb said Tuesday that MLB has contributed about $2 million in annual funding to his organization and has provided public service announcements on television and in print media. However, he said, research has shown that today's generation of young athletes is more likely to rely on the Internet than traditional media for information.,0,7357220.story

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