Wednesday, September 10, 2008

John Elway to Blog for

John Elway may feel a little anxiety as he immerses himself in his new business venture: a Web site catering to fantasy football fans. The former Denver Broncos quarterback was burned last time he tied his name and reputation to a fledgling Internet operation., the sporting goods retailer launched with Michael Jordan and Wayne Gretzky in 1999, failed about a year later. As part of his new pact with Mike Levy's, Elway is blogging, making weekly predictions, serving up analysis and interacting with football fanatics, a daunting assignment.

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