Wednesday, September 10, 2008

Zed to Develop Wireless Products for NBA

The NBA has struck a multiyear deal with mobile entertainment company Zed to develop a series of wireless products that includes video highlights, casual games, community platforms, wallpapers and ring tones. The pact, set to be announced this week at the CTIA Wireless IT & Entertainment conference in San Francisco, covers the United States and key parts of Europe and Asia. It expands the league’s overall mobile reach to more than 20 countries and offers full-featured NBA wireless content for the first time to several major countries, including the United Kingdom, Italy and Russia. Zed will pay the NBA an up-front rights fee and then share associated revenue from subscription fees and advertising, according to industry sources. Content will be distributed through several means, including Zed’s relationships with more than 130 mobile operators to sell through existing carrier decks, and direct-to-consumer sales on both an on-demand and subscription basis.

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