Wednesday, October 8, 2008

NY Times Shuts Down International Herald Tribute Site; Content To Be Used To Increase’s Inventory and Foreign Appeal

The New York Times' Web site is getting more global, and is going bye-bye. The Times told staff in an internal e-mail Tuesday that the paper's flagship Web site will soon become host to news from sister paper the International Herald Tribune and that the Tribune's site will be shuttered. The move will require "hard decisions about jobs at the IHT," and the company is now looking to "reassign or relocate people," according to the memo. Schiller hopes tying the sites together will increase the Times' traffic--and, significantly for an Internet news business, give it more content against which to sell ads. Schiller also says the move will let the paper better capitalize on the roughly 18% to 20% of traffic coming from foreigners by selling more ads for them.

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