Wednesday, October 8, 2008

Web-to-TV Technology Launches on Time Warner System in Hawaii, First Major-Operator Deployment

ActiveVideo Networks, which provides technology that converts Web video for viewing on a television set, says it is launching interactive TV applications with Time Warner Cable’s Oceanic system in Hawaii. The deal with Oceanic represents the first deployment with a major operator for Los Gatos, Calif-based ActiveVideo, which was formerly known as ICTV and which has been promoting the idea of bringing Web content to the living-room TV since the late 1990s. The new service, which combines traditional video with Web-based content, features interactive games from TAG Networks, including Tetris and Sudoku; home shopping from HSN; and news, sports and children’s versions of P:Mosaic, ActiveVideo’s personalized video navigation system that allows consumers to view, customize and navigate through their favorite channels at a glance. The ActiveVideo technology will also allow Oceanic to create Web-based channels that are specific to the Hawaii market. The commercial deployment comes after Oceanic successfully trialed ActiveVideo’s technology during the 2008 Summer Olympics. That application allowed subscribers to view single-screen mosaic coverage of multiple channels of broadcast and cable Olympics programming as well as Olympics news, photo albums, schedules and other content acquired from Web RSS feeds.

No comments: