Thursday, December 11, 2008

Dallas Mavericks Launch Tune-in Text Message Promotion

Watching the myriad skills of Dirk Nowitski aside, fans now have an incentive to follow the Dallas Mavericks on Fox Sports Southwest. The regional sports network and Mark Cuban’s NBA franchise are teaming with mobile marketing proponent Vibes on a fan loyalty program rewarding viewers for checking out the games on the small screen. Called "Mavericks Fox Watch," the text-to-win program is based on a points system that allows fans watching games on FS Southwest to accumulate credits that can be redeemed for such nightly and monthly prizes as player autographed memorabilia, an invitation to a private meet-and-greet reception with a Mavericks player and an opportunity to win courtside tickets and watch a game in a luxury suite with a friend. Mavs’ mavens can sign up for the program online at powered by Vibes. Upon registration, they can start accumulating points by watching Mavericks games on the RSN, where a different keyword will be revealed during each telecast that fans can text to 46287 (4MAVS) or can enter at to receive Mavericks Fox Watch points. Mavericks fans attending home games at the American Airlines Center also will be given that night’s keyword on the Jumbotron and will be allowed to participate.

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