Friday, December 5, 2008

StyleHop Matches Social Networking and Gaming With The Fashion World

StyleHop, a new fashion startup launching today, is looking to help users pick out the best outfits of the season without having to wade through countless user reviews. The site ranks outfits on a five star scale based on user input. But instead of using a Hot-Or-Notesque stream of outfits to gather ratings, StyleHop offers a series of social games, each of which ask for a few ratings at a time so users don’t get bored. Included among these games is a Price Is Right-style Flash game that asks users to guess how much they think an individual item of clothing costs (between each round users are asked to rate a few outfits). To help instill a competitive atmosphere the site keeps track of how other users fare, which presumably leads players to continue playing the game (and rate more clothes). StyleHop also plans to offer games across popular social networks like Facebook and MySpace, so it can gain a large user base. Using the data it collects from these games, the site can generate fashion recommendations to members (each outfit is tagged with certain attributes so broad trends can be established). For now the site is primarily concerning itself with college students, allowing users to view general clothing trends at certain universities.

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