Truveo has relaunched as a consumer video search destination. Emphasizing branded content (including branded channels), it may be the most comprehensive video search site on the Internet. The site also has a host of personalization and social media features (user favorites, what's hot, etc.). Truveo CEO Tim Tuttle contrasts the site with YouTube (which is also indexed on Truveo) as a place where branded content is presented in an environment that is favorable and friendly to professional content producers. Tuttle also says that the organization and presentation of content on Truveo avoids the "noise" that one finds on many video sites and thus enables people to get to the videos they may want faster. For example, a search for "Harry Potter" on YouTube might yield scores of videos and montages put together by fans mixed with content from professional producers. Truveo calls out the professional content, while also presenting the fan content. Compare YouTube and Truveo search results for "Harry Potter." Many people will watch and enjoy the fan videos, while others just want to see the professional clip or interview. http://searchengineland.com/070816-094855.php
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