Banking on the lure of great commercials, NBC Universal said it would launch a portal with classic and current TV spots. Didja.com, built by NBCU's USA Network, will serve as a brand portal, carrying old and new TV spots that are meant to celebrate entertaining advertising. Advertisers will be able to upload commercials to the site and establish brand pages with product offers, store locators and other sales tools, the company said. Didja.com's debut is set for early 2008. The effort is one of several experiments taken to bring together brands and consumers transparently as more interruptive forms of advertising face challenges from scattered consumer media habits, commercial clutter and tools like TiVo for blocking ads.http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003623130
http://www.variety.com/article/VR1117969864.html?categoryid=14&cs=1
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