Logos for EA Sports and its "Madden NFL 08" title will appear on more than 700 million bottles of Pepsi products and another 40 million 12- and 24-packs in a sweeping new marketing deal between the videogame and soda giants. Marking what is believed to be Pepsi's most extensive effort with the videogame industry, the two companies and the NFL have constructed a new promotion titled "Call Your Play." The online contest, located at callyourplay.com, involves fans selecting NFL plays and watching their choices unfold using videogame footage from "Madden." More than $6M in prizes will be distributed, including new trucks, high-definition televisions and a trip to Super Bowl XLII.http://pepsi.yahoo.com/callyourplay/
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