E! is putting the A-list under the knife, launching a new online game in support of the fifth season of Dr. 90210. Part of a viral marketing campaign to stir up interest in the unscripted series, Eonline’s Dr. 90210 Celebrity Face Lift game allows users to virtually mix and match the features of Hollywood beauties like Halle Berry, Evangeline Lilly and Rebecca Romijn in order to Frankenstein their own über-star. Digital eyes, hair, mouths and ears of male stars like Brad Pitt and Patrick Dempsey are also featured in E!’s nip-’n’-tuck update of the old Mr. Potato Head game.http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1003621412
http://www.eonline.com/on/shows/dr90210/game/index.jsp
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