Wednesday, August 8, 2007

Yahoo Pacts with Reality-TV Producer

In an increasingly rare collaboration with Hollywood, Yahoo Inc. has signed a production deal with the company behind such reality shows as "Temptation Island" and "Joe Millionaire." The Web behemoth's nonexclusive first-look pact with Rocket Science Laboratories will likely focus on shortform video that offers a degree of interactivity. The companies also are examining the possibility of migrating whatever content the deal yields back to the television platform. Neither would disclose any current projects being developed.
http://news.yahoo.com/s/nm/20070807/wr_nm/media_yahoo_dc_2;_ylt=AsMP9xfK7iUlM0.aLWyVhucE1vAI

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