Thursday, October 11, 2007

Polyvore To Let Shoppers Mix-and-Match Then Buy Outfits

Polyvore, founded by ex-Yahoo’er Pasha Sadri (he created Yahoo Pipes) will appeal to the fashionistas out there in the world. Users install a bookmarklet and grab images from around the web. They then take those images, plus any images others have uploaded, and create “sets” which are ensembles of individual items, put into, say, a complete outfit. Sets can be viewed by others, commented, rated, shared, embedded into websites, etc. Users can also take items from the sets (or the set itself) and place it into their own collection for modification (Polyvore also links back to the original set for attribution). Clicking on any item brings up information about it, plus a link back to the original page where it was grabbed. This is where the potential revenue model comes into play - As a user buys that ring on Amazon, for example, Polyvore can get a revenue share. Sets can be tagged or favorited, and users can befriend eachother (its a social network). If someone uses an item that you originally saved/bookmarked, you get a status point. The site also runs themed contests to encourage competition and usage. Finally, since no new service is complete without a Facebook application, Polyvore has one of those, too.
http://www.techcrunch.com/2007/10/11/polyvore-to-tempt-fasionistas-to-create-then-spend/

http://www.polyvore.com/

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