The movie spinoff of Sex and the City hits theaters Friday, and if the estrogen-fueled near-rioting at its New York premiere is any indicator, it'll be a cinematic event of such shriekingly girly proportions that the average straight man is bound to run and hide. But Geek Squad, the electronics help service owned by Best Buy, saw it as a potential marketing opportunity. I got an e-mail pitch in my inbox on Thursday explaining a gimmick that the company's pulling in a few cities geared toward men who have been dragged to the theaters for Sex and the City by wives, girlfriends, moms, co-workers, and other female tormenters Geek Squad "agents" will be stationed at select megaplexes in New York, Chicago, and Los Angeles to hand out promotional packets containing excuses for maneuvering one's way out of the movie at the last minute, along with quarters for use at the nearest video game arcade. The message: Look, Geek Squad won't just fix your computer, it'll fix your sense of masculinity!http://news.cnet.com/8301-13577_3-9954973-36.html?part=rss&tag=feed&subj=TheSocial
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