Sony Ericsson Partners With Usher To Make Big North American Splash

Sony (NYSE: SNE) Ericsson (NSDQ: ERIC) is making a big splash in New York City today with Usher, the Grammy Award-winning artist the mobile-phone maker has picked to market its Sony Ericsson’s Walkman music phones in the U.S., Canada and 20 European countries. Sony Ericsson is the title sponsor for Usher’s North American tour later this year, and the partnership will include access to exclusive content on Walkman phones, and contests, such as winning a chance to meet Usher on a video shoot, and getting VIP tickets for a concert. Fans will also be able to vote on what other band Usher will go on tour with, although Usher will have the final say. The content will be limited to one wallpaper on the phone right now, but will include ringtones and full-album downloads later this year.
http://www.moconews.net/entry/419-sony-ericsson-partners-with-usher-to-make-big-north-american-splash/