Tuesday, October 7, 2008

Sugar Inc Launches IMDB For Fashion

Sugar Inc, the company behind a network of popular women-focused blogs that includes PopSugar, is announcing two major releases tonight that take advantage of its fashion-hungry userbase. The first, dubbed PopSugar’s CelebStyle, is positioning itself as an IMDB for style, analyzing outfits from many of television’s most popular shows. Sugar Inc is also announcing a new ShopStyle API, which gives developers access to the site’s massive database of clothing and accessories which can be used in any variety of applications.


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