Wednesday, December 17, 2008

Online Blog Turns into Anti-Cincinnati Bengals Guerrilla Marketing Campaign

Simon, 26, directs WhoDey Revolution, a group that began as an online blog nine months ago and has since grown into a guerrilla marketing organization targeting frustrated Bengals fans. Through campaign tactics that have appeared on local billboards, hand-held signs and even in the men’s restrooms at Paul Brown Stadium, the group has relentlessly challenged Bengals owner Mike Brown to hire a general manager. So far, Simon says WhoDey Revolution has raised and spent almost $6,000 lobbying Brown to change the way he runs the team. Last Sunday, WhoDey Revolution recruited about 100 of its web site readers to smuggle nearly 1,000 urinal cakes into Paul Brown Stadium, which were deposited into the men’s restrooms. The cakes, which cost about $2,000, contained a personalized message, “98-186-1,” which was the team’s record under Brown going into Sunday’s game.
http://news.cincinnati.com/apps/pbcs.dll/article?AID=/AB/20081216/SPT02/312160033/

http://www.whodeyrevolution.com/

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