The pay-TV operator is making its package of sports channels available to watch online in an offering called Setanta By Broadband. Offering the Setanta Sports 1 and 2 channels and Setanta Golf, and at £7.99 a month, it undercuts the £9.99 subscription viewers can take out via Sky, BT Vision IPTV, Virgin Media and some Freeview boxes. Setanta has the rights to 46 live Premier League soccer matches, starting August, competing with Sky Sports whilst partnering with Virgin on a new sports news channel. Broadband subscribers will also get access to archive sports matches. Setanta Sports North America inked its second major carriage deal in the U.S., gaining distribution on EchoStar’s Dish Network.Setanta also has distribution pacts with DirecTV., Globecast World TV and ITVN.http://www.brandrepublic.com/login/News/674062/
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